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Creativity in Concept Art
Creativity in Concept Art
What you’ll learn
- Build complex designs from simple forms: triangles, circles, squares.
- Learn what makes a pose feel alive and how to control energy and flow.
- Use overlap, ellipses, and silhouette thinking to create convincing, dynamic forms.
- Apply the Big–Medium–Small principle to craft appealing, readable silhouettes.
- Work creatively within constraints and learn why limits fuel better ideas.
- Embed narrative and character into your designs to give them depth and meaning.
- Use a simple Subject + Function + Medium method to generate and iterate ideas fast.
- Produce 3–5 design concepts a day, keeping work loose, quick, and full of momentum.
You don't need to go to art school to build a career in concept art. Geraud Soulié didn't — and he's shipped work on Fortnite, Crash Bandicoot, Spyro, Brawl Stars, and Immortals Fenyx Rising. In this course, he shares the creative process he's spent 15+ years developing: how to conquer the blank page, generate compelling ideas on demand, and make work that is genuinely fun to create.
This isn't a course about clean line art or polished rendering. It's about building a mindset and a method — so you can produce original designs anytime, under any brief.
Requirements
- A drawing tool of your choice (digital or traditional)
- Basic drawing experience helpful, but no advanced skills required
- No art school background needed
- Curiosity, a willingness to play, and a desire to have fun
Lessons and details
Chapter 1
Start with circles, triangles and squares. Learn to see ideas in simple forms using the concept of pareidolia — and train your brain to imagine freely.
Chapter 1
Understand how rhythm, intention, and balance work together to give your poses energy and believability.
Chapter 1
Master silhouette, overlap, and ellipses to convert flat shapes into convincing three-dimensional designs.
Chapter 1
Apply the BMS proportion rule to create contrast, visual hierarchy, and designs that feel naturally harmonious.
Chapter 1
Learn why constraints are a creative gift, and how to build a mental library of references that spark ideas on demand.
Chapter 1
Use archetypes, stereotypes, and clichés intentionally to craft characters and props that instantly communicate who they are.
Chapter 1
Geraud's Subject + Function + Medium framework turns any brief into a structured starting point — and makes iteration easy.
Chapter 1
Generate multiple concepts by making small and large changes to your formula — keeping designs loose, fresh, and brief-appropriate.
Chapter 1
Watch Geraud apply the entire method from scratch in real time — from brief to final concept — so you can see exactly how it all fits together.
Meet your mentor
Geraud Soulié is a freelance senior concept artist and art director based in France, with over a decade of experience in the video game industry. Since 2011, he has collaborated with both indie studios and major AAA publishers — including Toys for Bob, Ubisoft, Supercell, and Activision Blizzard — bringing characters, environments, and props to life across a wide range of genres and styles.
His greatest strength lies in design thinking and creative problem-solving. Geraud has a rare ability to build fully realised, internally consistent worlds from the ground up — drawing on a deep curiosity about mythology, history, and the stories of civilisations across time. That curiosity feeds directly into his work, producing designs that are imaginative, characterful, and always a little unexpected.
Entirely self-taught, Geraud believes the best concept art starts not with technique, but with a genuine love of ideas and a willingness to play.
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